Day 15 – Q 5.Social influence and persuasion have become imperative measures to ensure behavioural change through public policy. Elucidate.
5. Social influence and persuasion have become imperative measures to ensure behavioural change through public policy. Elucidate.
सार्वजनिक नीति के माध्यम से व्यवहार परिवर्तन सुनिश्चित करने के लिए सामाजिक प्रभाव और प्रोत्साहन अनिवार्य उपाय बन गए हैं। स्पष्ट करें।
Public policy is a dynamic mechanism where the government addresses public problems and counters them by reforming existing policy.
To effectively implement the public policy, active participation of citizenry is imperative. Social influence and persuasion are the most efficient tools to bring about change in the participation levels of people in policy implementation.
Social influence is the change in behavior that one person causes in another, intentionally or unintentionally. Persuasion is one of the forms of social influence. Persuasion can occur through appeals to reason or appeals to emotion. For example, school-based substance abuse prevention programs using the social influences model consistently produce better results than programs emphasizing only health information.
They are used to appeal to a person’s attitude, behavior and cognition. Advertisements are the robust examples of persuasion. The government has also utilized this tool for the success of the initiatives like Swacch Bharat Abhiyaan- cleanliness drives and Ujjwala Yojana’s Give it up campaign.
Reputation and peer pressure contribute to the desired behavioral change required for effective implementation of public policy. For example, District Collector sending his child to the government school.
Dr. Robert Cialdini’s six principles of persuasion which act as universal guide to human behavior are: reciprocity, scarcity, authority, consistency, liking and consensus.
P.S: One can also describe the above terms and give relevant examples.
Best Answer: Master Shifu
