Think Learn & Perform (TLP)

The Only Dedicated Platform for UPSC Mains Answer Writing

Day 33 – Q 5.What is geo-tagging? What are its applications? Discuss.

5. What is geo-tagging? What are its applications? Discuss. 

जियो-टैगिंग क्या है? इसके अनुप्रयोग क्या हैं? चर्चा करें।


Geotagging– It is the process of adding geographical identification like latitude and longitude to various media such as a photo or video. Geotagging can help users find a wide variety of location-specific information from a device. It provides users the location of the content of a given picture.

Note: Geomapping a visual representation of the geographical location of geotagged assets layered on top of map or satellite imagery


Applications of geo-tagging:

  • Social media: Users can geotag photos that can be added to the page of the location they are tagging. Users may also use a feature that allows them to find nearby Face book friends, by generating a list of people according to the location tracker in their mobile devices.
  • Daily updates: The increasing numbers of cell phones with built-in GPS facilities are capable of geo-tagging a photograph as its being shot.
  • Efficiency: Allows projects in remote and conflict-affected locations to be easily and accurately located, managed and validated.
  • Health system: Used as a Monitoring Tool in Large Scale Public Health Projects it enable to capture the location on the mobile device it also allows users to read this location for varied purposes.
  • Infrastructure: Geo-tagging of assets will ensure better monitoring, recording, and terrain mapping for future development works.
  • Public works: Easy identification of assets created under MNREGA, such information can be utilized for creation of additional developmental works on existing assets.
  • Specific advertisements: advertisements relevant to particular area can be customized according to targeted audience, place and product

Disadvantages of geo-tagging:

  • Information can be sold to advertisers: Location services and geo-tagging provide information that may be sold on to advertisers, who can use this data to provide you with targeted advertising based on your position – and loads of it.
  • Private details: Unintentionally revealing the location of yourself or your loved ones to those who have legitimate reason to assume that you or they are somewhere else. Showing up on Face book drinking cocktails in the Bahamas when you’re supposed to be at work is at the milder end of this spectrum.
  • More threats: Giving enough information about your current whereabouts to allow malicious parties to target you or your loved ones for assault, or worse.
  • Easy targets: Providing geo-tagging metadata that could allow outsiders’ access to your children or vulnerable members of your family or social circle.


Government agencies such as Forestry, Archaeology and Tourism in the centre as well as states are also making good use of this technology. With increased intervention, the application geo-tagging is changing the development landscape in India by bringing in more transparency and accountability

Print Friendly, PDF & Email